As a student of Management, I had learned about TOMA or Top of the Mind Awareness. If we remove the chaff of the jargon, what it means is that some brands grow so big, that when a customer thinks of an industry, that particular brand comes to his mind first. For instance, if I think of sport-shoes, I think of Nike, if I think of watches, I think Titan, and so on. TOMA is the final stage of creating brand-awareness – the first two being brand-recognition and brand-recall.
This is precisely the case with this kingfisher who often sits on the electricity wire that kills the view from my window. I sometimes wonder how various animals and birds make such connections. Either evolution hardwired these connections in them or they got conditioned to make these connections, but whenever I look at the kingfisher, I feel that he’s connecting the dots.
A single-minded, focused individual is like this kingfisher here. An artist or a writer is however the stark opposite of this kingfisher. For these ilk of people, a raindrop is pregnant with a hundred possibilities; a dewdrop with a thousand. The creatives need the kingfisher to continue creating; the kingfishers need the creatives to make their lives worthwhile.